Award-winning, global leader in fluid management technology, Watson-Marlow Fluid Technology Group (WMFTG) announces the launch of its upgraded website. The new website will reflect its sectorised sales strategy and future proof for upcoming global expansion plans to support more essential industries including biopharmaceutical, medical technology, water, food and waste.
Over the last three years, a dedicated team has been upgrading WMFTG’s website to utilise the latest software. The new site offers a rich and targeted online browsing experience, featuring a dynamic and exciting new design that reflects the Company’s strong foundation in engineering. Structured brands, products and areas of expertise will facilitate its use for both existing and prospective customers alike.
With the recent global focus on the life sciences industry, science and engineering organisations have never been more important. This new website is the next step in WMFTG’s strategy to grow its business globally and support these essential industries. Having recently been awarded ‘Employer of the Year’ at the Business Brilliance Awards, WMFTG is currently recruiting for a number of roles across the organisation, recognising the importance of building an extensive STEM skills base and raising awareness of these careers to support these industries in the future.
The new website provides a robust framework to think digitally and communicate directly, with confidence, to customers worldwide. The launch follows extensive user testing and comes with the added benefits of a new Product Information Management (PIM) system and ERP integration. These significant upgrades have enabled WMFTG to help customers understand the outstanding capabilities of its products by providing rich and detailed product data.
Website Project Manager, Cheryl Lowndes, commented, "Through focused efforts, we have been able to employ the latest best practice in terms of navigation, structure and design, future-proofing the site to allow expansion geographically, by sector and by brand. The updated website marks an essential step towards a digital approach, where we can help our customers to understand how we can solve their problems, quickly and efficiently."
"In recent years, we have made significant investments into training our colleagues and accessing digital tools," added Mike Sullivan, Head of Global Marketing Services. "The new site will provide users with relevant content at their fingertips as well as providing the team with valuable data to drive business growth."