• Careers

General Manager – Sydney, New South Wales, Australia

Drive profitable sales growth in Australia and New Zealand, aligned with the Watson-Marlow Fluid Technology Group strategy and the Spirax-Sarco Englneering plc (SSE) core values

Watson-Marlow Fluid Technology Group (WMFTG) is the world leader in niche positive displacement pumps and associated fluid path technologies for the food, pharmaceutical, chemical and environmental industries. 

Comprising ten established brands, each with their own area of expertise, but together offering our customers unrivalled solutions for their pumping and fluid transfer applications. WMFTG is a wholly owned subsidiary of Spirax Sarco Engineering Plc, a FTSE 100 company.

Role Purpose

  • Drive profitable sales growth in Australia and New Zealand, aligned with the Watson-Marlow Fluid Technology Group strategy and the Spirax-Sarco Englneering plc (SSE) core values
  • Derive and implement WMFTG strategic objectives as agreed with the Regional MD, APAC
  • Achieve the above through collaborative working across the WMFTG Group including all brands and sectors
  • Assume directorial responsibility for WMFTG Sales Companies within the region
  • Find, develop and manage third-party distribution channels in the region, as and when required

Main duties and responsibilities

  • Meet, or exceed, sales and profit targets for the Australia and New Zealand operation, using all the facilities, sales and marketing resource available within the planned expenditure
  • Ensure the Country Managers, Sales Engineers, re-sellers, representatives and/or distributors and their sales teams are well trained in our product lines, technically and in selling; that they are motivated, and that monitoring systems are put in place to ensure that Sales Engineers selling efficiencies can be increased
  • Ensure all colleagues under your management are striving for the same goals; keeping all your managers and their teams motivated by example
  • Comply with all aspects of Group policy and procedures, as required
  • Ensure regional customer needs are understood and met, growth opportunities identified, and the WMFTG Customer Value Propositions are appropriately presented
  • Work with Group Supply to ensure the appropriate level of factory technical and commercial support is given to Customers, Sales Companies and Distributors in the region 
  • Advise upon and oversee the implementation of new product launches and sector focused marketing campaigns for the region
  • Provide orders and sales forecast updates and business reporting on performance compared to plan and prior year, as required
  • Report to the Regional MD, APAC, for any changes needed to promote an increase in sales, offering insight into new opportunities, market/sector developments, competitor activity, product enhancements and any changes needed for the betterment of WMFTG in the region
general manager australia


  • The General Manager, Australia & New Zealand, presents to the Regional MD, APAC, the regional report monthly, including progress against the planned Key Actions
  • Quarterly, General Manager, ANZ presents to the Regional MD, APAC a full YTD report on the existing sales compared to plan and forecast for the balance of the year, including progress against planned Key Actions

Person Specification

Decision Making:
Ability to make decisions concerning the following:

  • Leading and guiding the Country Managers, Sales Manager, Technical Support and Sales Engineers in daily activity
  • Pricing and other sales strategy
  • Recruitment
  • Justification of the operating budget and proper allocation of resources

Interpersonal Interaction Requirements:

  • Management and leadership skills to lead sales organisation to achieve sales targets
  • Management and leadership skills to lead manufacturing organisation to achieve production targets
  • Needs to work well with WMFTG co-workers, reps/distributors, and customers, and achieve desired results. The individual will need to motivate and guide the selling and management teams that surround him
  • Ability to foster relationships with external institutes and organizations to promote interest in the use of our products

Education and Experience Requirements:

  • University degree/Diploma, preferable in Engineering
  • Must have at least 10 years’ general and sales management experience; prefer direct sales experience
  • Prefer experience in process engineering
  • Prefer management experience pertaining to technical personnel and pump products

Computer competencies required for this position:

  • Computer literate, able to create correspondence in Word
  • Able to produce and/or adapt PowerPoint presentations
  • Able to use Excel/Access to analyze, collate, and present data
  • Able to use Outlook for e-mail and appointment tracking purposes
  • Has knowledge of and some experience working with a CRM (customer relation management system)
  • Must continue to grow with existing technology in an effort to become increasingly efficient
  • Specific requirements for completing essential functions of the position:
  • Ability and willingness to travel nationally and internationally on a regular basis, as required

Personal Attributes:

  • Lives our Values at all times
  • Shows strong credibility among multiple stakeholders across the organization 
  • Ability to gain strong followership without having reporting line authority
  • Approachable
  • Can effectively and appropriately challenge others
  • Can take complex subjects and/or data and appropriately simplify to increase effectiveness  
  • Delivery focused (essential)
  • Organised and methodical (essential)
  • Analytical with ability to suspend judgement (essential)
  • Able to respond to tight deadlines and work under pressure (essential)

Previous experience & Skill-set required:  

  • Has held a leadership position (important for gaining followership and leading a team)
  • Previous experience working with high-level stakeholders to define plans and reporting requirements (essential)
  • Previous experience of change management (desirable)
  • Previous experience of creating and implementing strategy (desirable)
  • Outstanding project management skills 
  • Strong communication skills (written and verbal)
  • Delivers results through others
  • Knowledge of strategy and business planning concepts (desirable) 
  • Excellent verbal and written English communication skills (essential) 
  • Ability to travel internationally (essential)

Role Dimensions (Number of staff managed; budgetary responsibilities; scope of decision making)

  • Initially, there will be 6 reports for this role
  • Priorities will be agreed with the Regional Director, APAC
  • This role will be a direct report of the Regional Director, APAC

Our Core Values are very important to us and Watson-Marlow is committed to promoting equality, diversity and inclusivity within the workplace. You will be working with a fantastic team of committed individuals and receive a competitive remuneration package.

Please apply to: Anya.Loh@wmftg.com

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